58
mouth guard for teeth grinding
Worth a lookShows beatable incumbent ratings (3.5★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Avg price
Great$64.17avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great$23.70–$124.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Review moat
Bad4,711.12avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 18K searches