65
lubricant gel for couples
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Avg price
Great$48.17avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$13.24–$123.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$671K$671K/yr · 260K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Review moat
Bad7,005.26avg incumbent reviews — the moat a new listing must climb