52
lens wipes
Worth a lookShows low returns (0.5%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$47.29avg listing price — sweet spot $15–$100
Conversion
Great11.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Okay$12.55–$196.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.3%90-day search growth — must beat 0% to launch
Market size
Okay$144K$144K/yr · 27K searches
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad4,231.5avg incumbent reviews — the moat a new listing must climb
Competition
Bad72%top-5 click share — a locked-up shelf