54
l theanine
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($67.38–$272.23) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$109.88avg listing price — sweet spot $15–$100
Market size
Good$730K$730K/yr · 70K searches
Growth
Good+26.8%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Okay3,496.94avg incumbent reviews — the moat a new listing must climb
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad$67.38–$272.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price