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ironing water
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.4%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$43.72avg listing price — sweet spot $15–$100
Review moat
Great458.25avg incumbent reviews — the moat a new listing must climb
Price range
Good$12.90–$135.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+26.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$71K$71K/yr · 9K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand