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intuition razor
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$37.87avg listing price — sweet spot $15–$100
Price range
Great$14.49–$60.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Review moat
Bad15,672.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$36K$36K/yr · 15K searches
Brand share
Bad100%top-5 brand share — brand-locked demand