38
heated blanket
Skip itSoft demand (-55.2% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Avg price
Good$141.08avg listing price — sweet spot $15–$100
Market size
Good$289K$289K/yr · 49K searches
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay$46.63–$243.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,873.56avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.6%return rate — above 5% kills the launch gate
Growth
Bad-55.2%90-day search growth — must beat 0% to launch