68
garbage bag
Launch itA $1.6M/yr market growing +3.8% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible20.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great$1.6M$1.6M/yr · 571K searches
Review moat
Good507.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.07avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$3.62–$29.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Okay+3.8%90-day search growth — must beat 0% to launch