46
firewood
Skip itSoft demand (-81.5% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Incredible18.22avg incumbent reviews — the moat a new listing must climb
Price range
Incredible$15.90–$72.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$47.93avg listing price — sweet spot $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Returns
Good2.5%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad$43K$43K/yr · 16K searches
Growth
Bad-81.5%90-day search growth — must beat 0% to launch