57
fiber supplement
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great55%top-5 brand share — no brand owns this niche
Avg price
Great$99.28avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Growth
Okay+15.3%90-day search growth — must beat 0% to launch
Market size
Okay$182K$182K/yr · 46K searches
Price range
Okay$25.08–$231.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Bad4,933.92avg incumbent reviews — the moat a new listing must climb