53
eye drops
Worth a lookShows low returns (0.4%), but prices mostly outside the sweet spot ($13.37–$395.61) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$70.54avg listing price — sweet spot $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Growth
Good+20.3%90-day search growth — must beat 0% to launch
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Market size
Okay$212K$212K/yr · 63K searches
Review moat
Bad4,402.29avg incumbent reviews — the moat a new listing must climb
Price range
Bad$13.37–$395.61cheapest to priciest tracked listing — scored on the share inside $15–$100