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earth choice
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible63.8avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$27.81avg listing price — sweet spot $15–$100
Price range
Great$12.07–$87.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+33.3%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad$83K$83K/yr · 32K searches
Brand share
Bad99%top-5 brand share — brand-locked demand