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Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great151.22avg incumbent reviews — the moat a new listing must climb
Avg price
Good$102.09avg listing price — sweet spot $15–$100
Price range
Good$45.73–$146.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+24.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$136K$136K/yr · 47K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand