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53

dryer sheets

Worth a look

Shows low returns (0.2%), but a small market ($64K/yr) keeps it on the watch list.

Market size 16Growth 29Conversion 80Competition 45Returns 99Price range 82Avg price 93Brand share 48Review moat 23Quality gap 63

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Great$51.32

avg listing price — sweet spot $15–$100

Price range

Great$18.85–$115.96

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+3.2%

90-day search growth — must beat 0% to launch

Review moat

Bad8,446.65

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$64K

$64K/yr · 15K searches