46
donut pillow
Skip itA small market ($85K/yr) — this niche doesn't clear our bar today.
Avg price
Great$64.39avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good1,065.56avg incumbent reviews — the moat a new listing must climb
Price range
Good$33.96–$144.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good75%top-5 brand share — brands hold most of the demand
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Returns
Bad5.2%return rate — above 5% kills the launch gate
Market size
Bad$85K$85K/yr · 26K searches