44
dim supplement
Skip itA small market ($75K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Good$119.30avg listing price — sweet spot $15–$100
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Brand share
Good73%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Price range
Okay$54.75–$197.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay3,690.69avg incumbent reviews — the moat a new listing must climb
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 12K searches
Signals High Price