39
crutches for adults
Skip itA small market ($67K/yr) — this niche doesn't clear our bar today.
Avg price
Good$101.67avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,816avg incumbent reviews — the moat a new listing must climb
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Okay+8.1%90-day search growth — must beat 0% to launch
Price range
Okay$28.92–$235.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Bad6.8%return rate — above 5% kills the launch gate
Market size
Bad$67K$67K/yr · 30K searches