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contact lenses
Worth a lookShows low returns (0.8%), but weak search conversion (1.1%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great191.78avg incumbent reviews — the moat a new listing must climb
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good$131.69avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+6.9%90-day search growth — must beat 0% to launch
Market size
Okay$140K$140K/yr · 101K searches
Price range
Bad$52.55–$365.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Signals High Price