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condoms for men
Launch itA $903K/yr market growing +7.6% this quarter with returns at 0.3% — clears our launch bar.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Incredible$36.00avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$8.30–$92.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$903K$903K/yr · 719K searches
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,562.29avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+7.6%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand