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cockroach trap
Worth a lookShows beatable incumbent ratings (3.7★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great$46.80avg listing price — sweet spot $15–$100
Growth
Great+68.0%90-day search growth — must beat 0% to launch
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Price range
Okay$10.57–$214.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$111K$111K/yr · 61K searches
Review moat
Bad5,893.12avg incumbent reviews — the moat a new listing must climb