50
ch alpha collagen
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Great119.63avg incumbent reviews — the moat a new listing must climb
Growth
Good+44.0%90-day search growth — must beat 0% to launch
Market size
Good$487K$487K/yr · 16K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$263.33avg listing price — sweet spot $15–$100
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$172.66–$536.08cheapest to priciest tracked listing — scored on the share inside $15–$100