50
candle lighter
Worth a lookShows a sweet-spot price point ($30.18 avg), but a small market ($67K/yr) keeps it on the watch list.
Avg price
Incredible$30.18avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great$8.00–$65.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Review moat
Okay2,577.67avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Bad$67K$67K/yr · 31K searches
Growth
Bad-16.6%90-day search growth — must beat 0% to launch