50
blue light glasses
Worth a lookShows beatable incumbent ratings (4.1★), but weak search conversion (1.3%) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$62.66avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Brand share
Good66%top-5 brand share — brands hold most of the demand
Price range
Good$16.16–$152.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.2%90-day search growth — must beat 0% to launch
Market size
Okay$148K$148K/yr · 177K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Review moat
Bad4,349.33avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale