60
automatic air freshener
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$31.90avg listing price — sweet spot $15–$100
Price range
Great$8.36–$73.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Competition
Great36%top-5 click share — an open shelf
Market size
Okay$213K$213K/yr · 78K searches
Review moat
Okay2,505.08avg incumbent reviews — the moat a new listing must climb
Growth
Okay+1.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand