71
ant killer
Worth a lookShows demand growing +288.4% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+288.4%90-day search growth — must beat 0% to launch
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$57.63avg listing price — sweet spot $15–$100
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Price range
Great$8.86–$118.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$756K$756K/yr · 158K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Review moat
Bad5,530avg incumbent reviews — the moat a new listing must climb