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aluminium foil
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.8%search→purchase rate — share of searches ending in a sale
Review moat
Great103.52avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.70avg listing price — sweet spot $15–$100
Price range
Great$4.62–$53.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$406K$406K/yr · 137K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-2.9%90-day search growth — must beat 0% to launch
Brand share
Bad91%top-5 brand share — brand-locked demand