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alcohol
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Incredible$38.95avg listing price — sweet spot $15–$100
Review moat
Great163.86avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.93–$97.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Market size
Good$575K$575K/yr · 223K searches
Growth
Okay+18.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand