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advion roach gel killer
Launch itA $976K/yr market growing +36.9% this quarter with returns at 0.7% — clears our launch bar.
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$47.41avg listing price — sweet spot $15–$100
Market size
Great$976K$976K/yr · 616K searches
Price range
Good$8.86–$136.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+36.9%90-day search growth — must beat 0% to launch
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,902.54avg incumbent reviews — the moat a new listing must climb