48
vinegar
Skip itSoft demand (-23.0% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Great201.27avg incumbent reviews — the moat a new listing must climb
Price range
Good$1.45–$31.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$303K$303K/yr · 153K searches
Avg price
Okay$10.19avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-23.0%90-day search growth — must beat 0% to launch