53
tea set
Worth a lookShows low returns (0.9%), but soft demand (-15.8% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Review moat
Great461.34avg incumbent reviews — the moat a new listing must climb
Avg price
Good$113.08avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good70%top-5 brand share — brands hold most of the demand
Market size
Okay$135K$135K/yr · 67K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Price range
Bad$23.60–$406.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Signals High Price