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splenda
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.0%search→purchase rate — share of searches ending in a sale
Avg price
Good$102.26avg listing price — sweet spot $15–$100
Market size
Okay$251K$251K/yr · 22K searches
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,062.83avg incumbent reviews — the moat a new listing must climb
Price range
Okay$16.24–$314.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-4.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price