55
pepper
Worth a lookShows low returns (0.1%), but soft demand (-9.8% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Review moat
Great108avg incumbent reviews — the moat a new listing must climb
Price range
Good$2.96–$42.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$155K$155K/yr · 92K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-9.8%90-day search growth — must beat 0% to launch