64
oil spray bottle
Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.7%return rate — above 5% kills the launch gate
Price range
Great$5.27–$118.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good61%top-5 brand share — brands hold most of the demand
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Market size
Okay$224K$224K/yr · 159K searches
Growth
Bad-4.8%90-day search growth — must beat 0% to launch
Review moat
Bad7,090.4avg incumbent reviews — the moat a new listing must climb