64
oat milk
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$37.68avg listing price — sweet spot $15–$100
Review moat
Great115.15avg incumbent reviews — the moat a new listing must climb
Price range
Great$8.25–$93.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+53.6%90-day search growth — must beat 0% to launch
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Market size
Good$392K$392K/yr · 175K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Brand share
Bad92%top-5 brand share — brand-locked demand