56
milk
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Great217.28avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.0M$1.0M/yr · 941K searches
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.53avg listing price — sweet spot $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$2.74–$18.48cheapest to priciest tracked listing — scored on the share inside $15–$100