50
milk powder
Worth a lookShows low returns (0.2%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$27.12avg listing price — sweet spot $15–$100
Price range
Great$6.88–$56.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great446avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Market size
Okay$219K$219K/yr · 225K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-9.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand