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lemon balm
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 87% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Price range
Incredible$26.75–$87.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$49.53avg listing price — sweet spot $15–$100
Growth
Great+90.0%90-day search growth — must beat 0% to launch
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good1,446.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad$87K$87K/yr · 24K searches
Competition
Bad87%top-5 click share — a locked-up shelf