45
hydro whey protein
Skip itPrices mostly outside the sweet spot ($91.40–$309.52) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+66.4%90-day search growth — must beat 0% to launch
Review moat
Good1,018.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$231.82avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$41K$41K/yr · 12K searches
Price range
Bad$91.40–$309.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price