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green moong dal
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible28.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great128.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-2.2%90-day search growth — must beat 0% to launch
Avg price
Bad$6.84avg listing price — sweet spot $15–$100
Competition
Bad84%top-5 click share — a locked-up shelf
Market size
Bad$44K$44K/yr · 23K searches
Price range
Bad$3.60–$16.23cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Signals Low Review Barrier