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43

fresh milk 1 gallon

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A small market ($9K/yr) — this niche doesn't clear our bar today.

Market size 2Growth 32Conversion 83Competition 8Returns 100Price range 95Avg price 79Brand share 25Review moat 94Quality gap 25

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Price range

Incredible$15.43–$18.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great119.5

avg incumbent reviews — the moat a new listing must climb

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.71

avg listing price — sweet spot $15–$100

Growth

Okay+5.9%

90-day search growth — must beat 0% to launch

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad90%

top-5 click share — a locked-up shelf

Market size

Bad$9K

$9K/yr · 6K searches