48
cream
Skip itSoft demand (-21.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Price range
Great$2.60–$90.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.04avg listing price — sweet spot $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,815.17avg incumbent reviews — the moat a new listing must climb
Market size
Bad$93K$93K/yr · 112K searches
Growth
Bad-21.8%90-day search growth — must beat 0% to launch