53
cranberry
Worth a lookShows low returns (0.1%), but a concentrated shelf (top 5 take 88% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$25.45avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$9.46–$62.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great273.27avg incumbent reviews — the moat a new listing must climb
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Growth
Okay+13.4%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$69K$69K/yr · 33K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Signals Low Review Barrier