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cottage cheese
Worth a lookShows low returns (0.0%), but a small market ($25K/yr) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible79.93avg incumbent reviews — the moat a new listing must climb
Avg price
Great$15.04avg listing price — sweet spot $15–$100
Price range
Good$3.74–$43.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Good+22.7%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$25K$25K/yr · 65K searches
Signals Low Review Barrier