50
corn flakes
Worth a lookShows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great123.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$7.24–$30.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 91K searches
Brand share
Bad99%top-5 brand share — brand-locked demand