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63

coffee beans

Launch it

A $1.7M/yr market growing +2.0% this quarter with returns at 0.2% — clears our launch bar.

Market size 90Growth 28Conversion 64Competition 68Returns 99Price range 65Avg price 82Brand share 37Review moat 30Quality gap 62

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Market size

Great$1.7M

$1.7M/yr · 379K searches

Avg price

Great$79.91

avg listing price — sweet spot $15–$100

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good$24.31–$140.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,514.23

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+2.0%

90-day search growth — must beat 0% to launch