61
coconut milk powder
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible89.83avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible$25.27avg listing price — sweet spot $15–$100
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Price range
Great$7.38–$85.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$112K$112K/yr · 39K searches