56
cheddar cheese
Worth a lookShows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible60.9avg incumbent reviews — the moat a new listing must climb
Competition
Great34%top-5 click share — an open shelf
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.03avg listing price — sweet spot $15–$100
Price range
Good$4.54–$31.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Market size
Bad$75K$75K/yr · 70K searches