51
brown sugar
Worth a lookShows low returns (0.2%), but soft demand (-11.0% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Great111.14avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.21–$24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$176K$176K/yr · 104K searches
Avg price
Okay$9.65avg listing price — sweet spot $15–$100
Growth
Bad-11.0%90-day search growth — must beat 0% to launch
Signals Low Review Barrier