63
bird food
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$33.52avg listing price — sweet spot $15–$100
Review moat
Great147avg incumbent reviews — the moat a new listing must climb
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Price range
Great$1.79–$93.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good$313K$313K/yr · 87K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand