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51

apricot

Worth a look

Shows low returns (0.1%), but a small market ($34K/yr) keeps it on the watch list.

Market size 8Growth 19Conversion 91Competition 20Returns 99Price range 75Avg price 85Brand share 26Review moat 97Quality gap 97

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.8★

avg incumbent rating — lower means beatable quality

Review moat

Incredible50.83

avg incumbent reviews — the moat a new listing must climb

Conversion

Great11.0%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.82

avg listing price — sweet spot $15–$100

Price range

Great$7.92–$36.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Bad77%

top-5 click share — a locked-up shelf

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Market size

Bad$34K

$34K/yr · 16K searches